Instagram will start filtering your feed

Thomas Wellburn

March 16, 2016

We suppose it was only a matter of time, but today Instagram has announced that they want to start algorithmically sorting peoples feeds.

Apparently, users miss out on 70 percent of their feeds, which is a fair chunk of photos and videos you could be watching. Instagram is changing the order in which you see these based on “the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post”.

How this will work in practice remains to be seen, but if we look back to how it went down on Twitter and Facebook, the result will probably not be the greatest. It’s also a great cover up to deliver a nice chunk of targeted content, though we doubt this will go down well with the community either.

500px must be rubbing their hands with glee at this.

For more apps news, visit What Mobile’s dedicated apps page.

Via Instagram blog

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Thomas Wellburn

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