• Freeview Play viewers can now choose from over 20,000 hours of on-demand content, all for free, strengthening Freeview’s hold as the UK’s fastest growing TV platform.[

    The news comes following the addition of My5 on Freeview Play devices, which launched last week. My5 joined BBC iPlayer, ITV Hub, All 4, UKTV Play, CBS Catchup Channels UK and Horror Bites on the Freeview Play line up.

    Freeview Play has tonnes of the best TV that viewers love. But of course, viewers can also easily top up with extra services to curate their own perfect TV package, such as Amazon Prime which offers 22,600 hours and NOW TV which offers customers hundreds of box sets, movies, reality TV, ad-free kids content, as well as live sport events.

    Launched in 2015, Freeview Play has now sold over 7 million devices, and boasts over 4 million users. Freeview Play makes it easy for viewers to find their favourite shows and discover new ones. Viewers can use the universal search functionality and browse a carousel of handpicked content recommendations from across the platform.

    Owen Jenkinson, Marketing Director at Freeview commented ‘To put 20,000 hours in perspective– that’s over two years of solidly watching TV, day and night. We’re not sure anyone would want to do that, and while we don’t advise it, isn’t it great to have the option!’

    About Freeview

    Freeview is the biggest TV platform in the UK, used in 18 million homes, giving viewers access to the country’s most popular TV shows, for free.

    It’s connected TV service, Freeview Play, brings together the best of the UK’s free content, live and on-demand from BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK and Horror Bites. The service is available on the majority of smart TVs sold in the UK and with over 20,000 hours of on-demand content, has quickly become a ‘must-have’ feature for consumers. In 2019, Freeview launched its mobile app for smartphones and tablets giving viewers access to the country’s most watched television programmes all in one place, on the go.

    Offering viewers a compelling foundational TV service on to which OTT services can be added, the platform plays a critical role in delivering consumer choice and supporting the UK’s broadcasters by driving share and prominence. The principle of ensuring universal and free access to the best of the nation’s content for all UK viewers continues to drive Freeview’s evolution in a changing media landscape.

    The Freeview platform is managed by Digital UK Ltd and DTV Services Ltd. The companies have four common shareholders – BBC, ITV, Channel 4 and Arqiva – and Sky is a shareholder in DTV Services Ltd.

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